Design and creative leaders spend their careers shaping how brands and products look, sound, and behave, but their own portfolios rarely show it. Some squeeze their work into a template that flattens it. Others hand it to an AI tool and get a site that looks like everyone else's.
Leaders who get the most from AI tools bring the same discipline they bring to their day jobs: a clear point of view, a defined audience, and a distinct identity.
Drawing on eight years of designing for and with AI, Ash will show how she applies that discipline using Claude Code, and how the same approach carries over to whatever AI tool you already use.
You'll leave with starter prompts, pro tips, and enough to build or refine a portfolio that actually sounds like you.
In this interactive session, design leader Ash Dzick will share:
• How to set up an AI project so it starts from your material: your story, your audience, and your brand
• Why the spec comes before the first prompt, and what goes in it
• Tips to stop correcting the same AI patterns over and over
• A live demo of how she deployed her own site
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So don't miss this chance to explore how YOU can build a portfolio with AI that helps advance your career.Â
Ash started her career as a software engineer, moved into design, and never stopped building. After more than a decade leading design teams at agencies and enterprises, she now runs Top Set, an independent product and design strategy practice.
She has designed for AI since 2018, from early machine-learning startups to an underwriting platform serving more than 50,000 users. At Molson Coors, she led customer experience and user research before taking on enterprise AI strategy across North America.
A longtime speaker and mentor, Ash has presented on inclusive design, accessibility, and UX for machine learning. She has mentored design students at Milwaukee School of Engineering since 2017, now as chair of its UX Industrial Advisory Board. She is also a member of the InsideOut community.
